Syed: The Win A Fridge promotion was always going to have an online focus and ultimately work to build our online presence, brand engagement and offer a value-added benefit. QSR Media: What inspired the brand to come up with this kind of promo?
The mechanic is driven completely online - customers buy a Dinner Box online to enter, keep the receipt number and visit the Pizza Hut Australia Facebook page to submit their entry.įour fridges worth $1,250 each will be given away over the four-week promotional period and every entrant will come away a winner, receiving a Pizza Hut Hot Offer on the spot. The Dinner Box is designed for a family, so similarly, the promotion is designed as an added benefit for mums and dads. Syed: The Pizza Hut Win A Fridge competition was developed to drive positive engagement within our existing strong social community, at the same time as celebrating the return of the family favourite Pizza Hut Dinner Box.Īs a brand, we’re focused on developing a cohesive online offering to our customers to complement our existing channels. QSR Media: Tell us more about the "Win A Fridge" promo and its mechanics. The promo will run over a four-week period.īelow is a Q&A with Fatima Syed, Marketing Director at Yum! Restaurants International. To launch its comeback, the brand announced the new “Win a Fridge” promotion, which will give customers a chance to win four fridges valued at $1,250 each. The meal includes a large Classics or Legends pizza, with chicken wings, cheesy potato bites, and chicken bites as its sides. Pizza Hut’s Dinner Box is back on the brand’s menu boards. New 'Win A Fridge' promo was also launched.
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